The JOX JAG by Thom McAn

When you think of shoes made for BMX biking you probably think of Vans, Vision Street Wear, Airwalk, or maybe even Converse All Stars. But it was actually Thom McAn who in the late 70s introduced the first ever specialty BMX shoe.

JOX BMX ad
JOX – The shoe named just for you!

The company’s JOX brand had already been around for a few years and was mostly known for making low-cost and somewhat low-quality athletic shoes when they partnered with Renny Roker, a BMX promoter and owner of the JAG BMX team to help design the JOX JAG. The shoes were completely constructed with the rider in mind, featuring sturdy soles and a special mag wheel style tread to help keep grip of the pedals.

Renny Roker – Legendary BMX promoter would lend a hand in creating the JOX JAG.

Riders loved the shoes, if not for their quality then for fact the Thom McAn company showed genuine interest in the BMX sport. In addition to Team JAG, the company would soon become a sponsor and official shoe of Team Schwinn. Thom McAn would also be an official sponsor of the BMX World Championships.

The JOX JAG would be one of Thom McAn’s top selling shoes every year it was produced, though in the mid-80s the JOX brand changed gears and began trying to  market to actual jocks by making knock-off’s of hot selling basketball shoes with their own JOX “pumps” and Jordan look-alikes. Needless to say this would be a failed venture and soon the JOX brand would fade.

JOX JAG High Top Shoes
Soon the company would add high-tops to their JOX JAG line

It’s a shame really. It really seemed like JOX were on to something with their JOX JAG. If you look at the models pictured above they look strikingly similar to the Vans, and Airwalk shoes that would be wildly popular a few short years later.

An interesting side note the JOX JAG would be the first and only product ever produced by Thom McAn that would be named after an outside person or company.

Jox JAG BMX shoe
The JOX JAG shoes featured a special tread to help riders keep a grip on their pedals.

“There’s not a lot you can say about a good tennis shoe. I guess that’s what I like about Jox, I don’t have to think about ’em.”
Anthony Sewell – Captain of Team JAG and wearer of JOX JAGs

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