In 1987 Sears released their first in-home video catalog featuring an exciting collection of Sears exclusive electronic toys.
Some fun things to watch out for in the video:
- Joey’s sweet shirt
- Hillary being a great big sister offering to teach Joey to use the Computron
- Ronny learns the true meaning of Christmas
- Electronic toys can be fun
- Humble Hillary admitting they could be better kids
Go ahead and put me down for a Lobo II and a Talking Computron.
I have no idea if Sears continued the idea of the video wishbook in following years or if this was a one year and done thing, though it does seem like a good idea as near the end of the 80’s nearly 90% of american homes had VCR’s, and in the 80’s we all loved our Christmas catalogs.
Missed out on all the great toys? You can still get one of these retro inspired buttons from Untitled Colours.
