JCPenney – The Fox

In the late 70s and early 80s the “preppy” look started to become all the rage and if you wanted to fit in with the in crowd then you better have yourself a nice polo style shirt. Preferably one with an alligator on it. But, if you were either cheap or just couldn’t afford it you would have to settle for one of the many knock-offs available.

The Fox Shirt by JCPenney 1982
1981 advertisement for The Fox by JCPenney – A good looking shirt that wont cost the shirt off your back.

Enter JCPenney. Who needs an alligator when you can have a fox anyways? At a full five dollars less than a genuine Lacoste one could get the same look, feel, comfort, and quality with The FOX! Offered in both his and hers models, The Fox shirt was available in a variety of bright colors. Paired and tucked into a pair of pleated pants with a nice thin belt and one might look as if they were headed to the yacht club.

I’d like to dedicate this to the well-dressed man.

Truth be told, I really want one of these. A quick check of eBay shows several really nice ones that can be had for less than twenty bucks, which is right around the same price they sold for in the 80s, and that seems like a steal in todays nostalgia crazed fashion market.

See ya later, alligator.

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