Chess King Rocks

Chances are you probably already know what I’m about to tell you, but I’ll go ahead and say it anyway. Chess King Rocks. And in 1987, Chess King Rocked extra hard when they recruited Lou Gramm (Foreigner), Julian Lennon, and Dweezil Zappa to help them get their point across. Chess King already touted themselves as being “The store for men who think young” so in all honesty hiring a group of still cool, but aging rock stars made perfect sense.

Chess King Store Rocked in 1987
Former Foreigner frontman Lou Gramm looking like a Juke Box Hero rocking his Blue Zone apparel from Chess King.

Chess King looked to fill the gap between pinstripe suit and jogging suit, catering to young fashion forward men with brands like Code Bleu by Bugle Boy, Torque, and Blue Zone which were also much more affordable than big name brands such as Calvin Klein or Perry Ellis.

Some of the top fashions for Chess King in 1987 included bomber jackets (inspired by the movie Top Gun), acid washed jeans, bolo ties and suspenders, oversized sweaters, pleated pants, and derby hats.

Chess King Fashions 1987
Older men “thinking young” and looking good doing it.

“I don’t think acid washed jeans are ever going out of style”

Debbie Deloach, Assistant Manager at Johnson City Mall Chess King

retro styled chess king shirt

Did you miss your chance to rock in the 80s? Perhaps you just want to think young. Untitled Colours has you covered with this amazing Chess King Rocks shirt.

3 Replies to “Chess King Rocks”

  1. I Loved Chess King & Merry-go-Round!!! I rocked the pleated pants, the kinda rocker type shirts and the Diego leather dress shoes!!!

  2. I used to manage Chess King. Started as a part-time sale associate to 3rd key holder, to assistant manager, to manager. It was a great decade the 80’s. I’d go back in a second!
    Thank you for posting this!

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