Foxwood Casuals? Yes, in the beginning, 1963 to be exact, it was Foxwood Casuals, Inc., established in Pittsburgh, PA.
Foxwood Casuals quickly became the swiningest specialty shop around. It carried everything the “with-it” miss could dream of in clothes and accessories. Within roughly seven to eight years additional stores were opened throughout Pennsylvania and also in surrounding states.
The store itself was relaxed, rustic, and antiquey. With current hits being played in the background, it was a terrific setting to showcase the most up to the minute fashions. Even the salesgirls dressed in their snappiest Foxwood finds. It was once said that Foxwood buyers would visit various fashion capitals in the US and Europe to stay in tune with the fashion trends. Indeed, Miss Mansfield (Ohio) was one of the first employed at Foxmoor Casuals in Richland Mall in 1969.
Foxwood Casuals joined / was acquired by Melville Shoe Corporation in 1968. The brand was relabeled Foxmoor Casuals and seem to be a great fit for Melville, who also held the already successful Chess King. The plan was to have an additional 173 Foxmoor Casuals stores open from one end of the US to the other, in the span of five years. By 1982 there were a total of 588 Foxmoor Casuals retail stores.
All the while, a company by the name of Dylex Limited was establishing itself as one of the largest specialty retailers in Canada. In the early 80’s they set their sights on the US market and in 1984 Dylex purchased what had grown to be a total of 614 Foxmoor Casuals stores. Focused on freshening up the look of the store as well as the merchandise to once again stay in tune with times, it only took Dylex a year to start seeing an increase in profit. However, this life for Foxmoor Casuals would sadly be much shorter than it’s first, with bankruptcy being the final cause of death.
“Our store is for the young, the mod, the altogether in crowd. We are really the coming scene.” Alex Lapina, Pittsburgh home office (News Journal, Oct 21 1969)